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Game the metrics? Fluxx that!

11/28/16

  11:24:00 am by The Jeering Mole, Categories: Uncategorized

Here's an interesting way to take metrics dysfunction to an entirely different level.  Examples abound of optimizing for only easy-to-measure aspects of an activity and getting, well, what was measured.  The new and innovative idea described here is to select among activities based on which of them have easy-to-obtain metrics. 

Another way to look at this is to view it as a version of the problem of measuring inputs rather than outputs.  Choosing a course of action should be based on some model of expected value -- and metrics should be chosen based on the actionable insight they are likely to yield.

 

http://www.business2community.com/marketing/beware-dark-side-marketing-performance-measurement-01710377#s5tQGEW4LwYeumYr.97

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